Changelog

🎉 Three new features + one new human

Happy Monday.

New week, three new ways to collect more social proof + one new Senja yapper

1. API & MCP: Automate your invite flow

You can now connect Senja to your product via the new POST /invites endpoint - so invite requests go out automatically, triggered by the moments that matter most. Think for example, a user submits an NPS score inside your product, and a testimonial request lands in their inbox seconds later.

Want to go even further? Connect an AI (like Claude) to the Senja MCP and ask it to send invites for you, right from chat. No manual outreach or copy-pasting needed, you get proof on autopilot now!

→ REST API knowledge base for the full setup guide.

2. Import your Google Contacts

Your best testimonials often come from people you already know. Now you can import your Google Contacts directly into Senja, and noooo it's not just saved contacts. Anyone you've emailed, shared a file with, or been in a group with shows up too.

3. Custom invite sequences, per batch

Not every ask should sound the same, trust us, we know it. Now you can customize the email sequence for each batch you send, so your most important contacts get a message that feels personal.

Your global defaults stay untouched, and you can test-send the customized version to yourself before it goes out.

That's a wrap for this week, more to come, we pinky promise. Go get some testimonials. 🎉

Ana

Senja Growth Marketer

Collect testimonials while you’re sleeping!

Our new Stripe integration triggers testimonial invites from your new customers 24/7.

Hey folks, I’m Ana, Senja’s new growth marketer, and I’m here to tell you

1. You’re awesome

2. Ross and Rachel were on a break

3. Senja just got even better

You can now connect Stripe, set up rules and automate testimonial invites 24/7.

You sleep. We collect proof. They buy.

But that’s not all.

Declines are also live.

Sometimes people don't want to leave a testimonial, and now they can say so politely instead of ghosting your invite.

They can even tell you why, which is actually more useful than another five-star review.

Both Stripe and Decline can be setup at a form level, inside Invites.

Watch the video to see exactly how it works then get it done today by clicking the link: Go to Forms to get started →

That’s all for now, see you next time

Ana 💜

You can now track every invite you send from Senja, end to end.

That’s right, we’re back with another glow-up to Senja, courtesy of our new engineer Nikolai. 

Find any form, click on Invites, and you'll see the status of each one: Sent, Opened, Clicked, Collected, Undelivered, Unsubscribed, or Paused.

No more wondering whether your customer actually saw your invite, clicked through, or went and left you a testimonial. It's all right there to review.

Plus, you can use our slick new invite system to invite more customers to your forms.

A few small wins that come with this:

• Invites now live on each form, so you're tracking the right pool of people for the right ask

• You can edit your follow-up copy directly (so the second nudge sounds like you, not us)

• You can add your logo and a spokesperson avatar to the invite emails

• The Forms screen is looking better than ever

Try it on one of your forms →

PS. Love this new feature? Feel free to thank Nikolai in the comments below. Hate it? We’d like to hear from you too as we work to improve invites even more.

I'm pleased to share something that's been a long time coming: Classic forms no longer exist. We've migrated all 35,000+ of them into the unified form builder.

Senja used to have two types of forms: Classic and 2.0. Each had its own editor, its own features, and a "which one do I pick?" moment every time you created one. We've merged them into a single editor with two layouts.

What you've gained if you were using a Classic form:

• 📩 Editable invite emails. Customize the email you send when inviting customers to your form. 

• 💬 Editable thank-you emails. Write the follow-up your customers see after submitting. 

• 👤 Spokesperson avatars. Add a friendly face to your form and the emails it sends. 

• 🎁 Coupon and link rewards. Spin the Wheel isn't the only reward type anymore. 

• 🔔 Native Slack notifications. Get a ping in Slack the moment a testimonial comes in. 

All your existing features came with you:

• Combined rating and question on one page

• Different prompts for video and text questions

• Backgrounds and gradients

• Additional fields

• And more!

And the Upgrade to 2.0 button? Gone.

Revert to Classic? Gone.

There's just one form builder now.

One small ask: if you had a Classic form, open it once to take a look. Most migrated cleanly, but with 35,000+ moving over, a few may have drifted. If something looks off, you can tweak it in the form editor.

Open your forms →

I've wanted this for a long time, and it's finally here: You can now connect Senja directly to Claude using MCP.

MCP (Model Context Protocol) is how AI assistants like Claude connect to external tools. And now Senja is one of them.

Connect Senja once, and Claude can search your testimonials, filter by tag or rating, create new ones, and grab links and embed codes for all your Senja assets: Wall of Love pages, widgets, forms, case studies, quick links, sizzle reels, popups, you name it.

A few things you can try straight away:

• Find me testimonials that mention onboarding

• Get my most recent 5-star reviews

• Give me the embed code for my Wall of Love

• Add a new testimonial from John

How to get started?

Go to Claude, choose Customize → Connectors → Add custom connectors → put https://mcp.senja.io in the URL field, click Add.

Now you just need to connect your Senja account!

One minute to set up, saves you hours later.

→ Connect Senja to Claude

Also shipped:

• Native Slack notification

• API rotator

• Improvement on Analyze page

• Fixed 7 public API bugs: tag handling, sorting, filtering, and malformed ID errors

• Bug fixes on Forms: granular consent, logo removal

• Bug fixes on Imports: auto-approval in auto-import, Udemy import failure

• Bug fix on video testimonial transcript error

• Bug fix on source filtering mode in Proof page

• Bug fix on multipart testimonial displays in widgets

You asked, we built it.

Slack notifications for new testimonials directly from Senja. No more third-party tools, no extra subscriptions.

If you’ve been routing Senja through Zapier to get a ping in Slack when a new testimonial lands, you can ditch that now. It's built right in.

To set it up: Connect with Slack in your Form settings, like this:

When a new testimonial comes in, Senja sends a notification to whichever Slack channel you choose, with the reviewer's name, star rating, and a snippet of what they wrote.

One click takes you straight to it in Senja.

If you're part of a team, this one's especially useful. Everyone stays in the loop without anyone having to remember to check.

Set up Slack notifications →

We're looking for someone to lead customer success at Senja, and we’re asking our amazing customers first.

This person will lead our efforts to help our customers get real results with Senja and stay with us for the long term. They will also introduce Senja to leading creators and help them migrate.

They’ll help take us from 3,000 to 10,000 paying customers.

We’re a small 3-person, remote team that works to goals and likes getting sh*t done.

If you’re interested, you can see the job description here.

PS - please forward this to anyone you think might be a good fit for the role. If we place them we will pay you $500 ✨

It’s been a busy week here at Senja. We’ve been working on more ways to help you understand your customers, collect proof, and share what makes you awesome.

Here’s what’s new:

Testimonial analysis

• You can now select testimonials to analyze with the testimonial picker

  • Filter by form, type, tag, question, or manually select

• You can also now write your own custom analysis prompt

  • Get deeper insights from your customers

Case study editing

• Our case study creator got a massive glow up

• You can now edit your case studies before sharing them, including

  • Updating the copy

  • Styling the case study

  • Adding links

  • Adding results

  • Adding video testimonials

  • Adding a custom image

Your case studies are now lookin’ stunning 😍

Let us know if you want us to make more refinements to how the case study tool works.

Multiclip videos

• We now also view your customers’ replies as one multiclip video

• You can now either use one clip, or the complete multiclip reply in the Studio

• You can also embed the multiclip videos on your website

PS. New widgets are coming soon. This is not a drill 🚨